Our Team
Heath Emerson
CEOWith over 20 years of experience leading growth-focused organizations, Heath specializes in strategic development, operational excellence, and market expansion. Known for blending big-picture vision with disciplined execution, he has built teams and partnerships that transform ideas into scalable, results-driven solutions. At Pardinus, Heath sets the strategic direction and ensures the company remains agile, innovative, and client-centered.
“At Pardinus, our work is ultimately about people. We care deeply about understanding our clients’ goals, struggles, and aspirations, because real partnership starts with listening. We approach every relationship with integrity, thoughtfulness, and a heartfelt desire to help our clients succeed. Their trust means everything to us, and we are committed to earning it every day through the value we deliver. We are deeply committed to understanding their goals and standing beside them as long-term partners.”
Meagan Emerson
COOMeagan oversees day-to-day operations and driving organizational efficiency. With a 20-year background in operations management and performance optimization, she has led cross-functional teams through rapid growth phases while maintaining operational discipline in various industries ranging from social services, agriculture, and for nonprofits. At Pardinus, Meagan focuses on building scalable infrastructure, refining internal systems, and aligning execution with strategic goals, which includes the goals of clients.
“For us, serving our clients is about making things work the way they should. We’re passionate about building systems and processes that make their lives easier and their goals more achievable. When operations run smoothly, our clients can focus on growing their business with confidence. Seeing them succeed because we helped create clarity and momentum… that’s what drives us every day.”
Shane Couto
CTOShane is the Chief Technology Officer at Pardinus, leading the company’s technology strategy and product development initiatives. With deep expertise in software architecture, emerging technologies, and secure system design, Shane has built and scaled high-performing engineering projects for over 15 years. Passionate about innovation and user-centered design, he ensures Pardinus’ technology remains future-ready, and aligned with your business objectives.
“Technology is always evolving and can seem scary, but we make it less complicated. Our mission is to build solutions that actually help our clients move faster, work smarter, and feel confident in their systems without stress or pressure to keep ahead. Mostly because we have a foundation built on something that has stood the test of time. When our technology system helps a client succeed, that’s when we know we’ve done our job right. And everything is tracked giving us all the proof we need.”
Our Story: What Makes Pardinus Real People
Mark Couto
FounderThe reason we got into digital marketing over 15 years ago, under the original name “New Age Marketing” in 2009, is because of one man, our founder, who deserves mentioning. We wouldn’t be where we are without him.
The late Mark Couto was the father of Meagan and Shane who left his job as a realtor to apply his knowledge of residential properties to online properties - your precious domain. Hiring on Meagan and Shane, and soon Heath, the four worked together to rank clients to the top of search engines and were more successful than they perceived would be.
Never selling, every client received was from a referral source. That’s how powerful this system works.
Until late September 2022, four days after Mark turned 66 years old, he passed suddenly in a car accident. Within 24 hours, Heath, Meagan and Shane stood together with a big decision ahead:
Do we all get jobs or do we keep this business going?
With digital marketing, time is ticking despite what wrenches life throws in. It was that quick realization that made Shane shout, “We can’t let our clients down. Let’s get to work!” And with the cheesiest high five in history, through tears and grief, they put our boot straps on.
Within the next 48 hours, the three of them booked calls to deliver the news to every client and gathered all data to see where Mark left off so no client missed a single beat in their ranking.
Fast forward three years and they are still here.
Pardinus is more than a business. This company represents a legacy this team won’t let go of.
