High-Impact Senior Care Marketing Strategies

15+ Years in Marketing for Senior Care Agencies

For over 15 years, we’ve built our expertise in SEO, digital marketing, and social media, covering everything from website management to social campaigns for senior care agencies. That combined knowledge has allowed us to develop a straightforward method for making every dollar count and every action matter for your marketing plan.

What Clients Say

Here are two brief success stories from home care agency clients who worked with our data-focused approach—and experienced the difference first-hand. Even a single positive review can speak volumes, so we’re proud to share these insights on what truly works.

Peggy Milne, Owner/President, Home Helpers of San Mateo County

“We have collaborated with Pardinus for nearly 14 years. Throughout this period, they have overseen all aspects of our social media, produced both marketing and instructional videos, authored informative home care blogs, and provided excellent content for our senior care website.

Their efforts have significantly elevated our online presence, placing us at the forefront of organic search results within our market.

The remarkable work of the Pardinus team has been instrumental in driving substantial growth in our online visibility in home care. Their extensive knowledge and commitment to exploring innovative ideas for enhancement are evident.

I have complete confidence in their suggestions, and they have never failed to meet our expectations. Partnering with them has allowed me to concentrate on day-to-day operations of our home health care business without concern for our online presence.

I am deeply grateful for this and wholeheartedly recommend Pardinus to anyone in the home care community.”

Ewa Frydel, Owner Woodslake Home Care Ltd.

Woodslake Home Care Logo

“I am a new home care agency, and the work that Pardinus has done for me to get my website, and my business found online has helped me to increase my business tremendously. I am so grateful to them for all that they have done, and I highly recommend them.”

Senior Care Marketing Services

Depending on your data and diagnostic results, we prescribe our services to the specific areas where we have extensive experience. Your campaigns may include:

  • We write SEO-friendly, well-researched blog content that resonates with your audience and boosts your online visibility within the home care industry. Our research has shown that 3-5 brand new blogs on senior care related topics will boost your website’s health and visibility over time.

  • We build seamless and beautiful websites that reflect your home care business brand and provide an intuitive user journey. From layout to launch, we refine every element to engage visitors, guide them through your offerings, and turn their interest into action.

  • We handle the behind-the-scenes updates and maintenance that keep your site fast, secure, and user-friendly. We track performance and make regular improvements—whether it’s content, design, or backend tweaks—so visitors get a high-quality experience from the moment they land on your page.

  • On Facebook, we blend compelling visuals with targeted content to spark engagement and guide leads toward action. We focus on added-value content to provide education, making you stand out as an expert.

  • We develop your home care business Google Business Profile (GBP) to create local authority on the subject matter of senior care in your local area.

    By regularly updating and optimizing the GBP, we increase your chance at ranking in the Top 3 map pack for home care providers in your local area.

    We utilize SEO for home care to accomplish this feat.

Our Promises to Your Business

  • A smiling man holds a tablet in one hand while speaking on a mobile phone. He is seated against a brick wall, giving a modern, casual work setting vibe.

    We Communicate

    We keep you fully informed with regular check ins and timely updates. Our approach evolves with the changes in your business and the market.

  • A young professional with curly hair leans in attentively toward another woman seated across from her. They appear to be in conversation, suggesting a focused business or coaching context.

    We Listen

    We pay close attention to your brand’s voice, goals, and interests. Our content reflects your motivations, not ours, for authentic messaging that resonates.

  • Two people’s hands meeting in a handshake with soft sunlight in the background. The close-up emphasizes partnership or agreement.

    We Honor

    We respect your investment, stay transparent about progress, and respond to challenges quickly. We take ownership of your needs from day one.

  • A confident woman in a sleeveless black top, carrying a handbag on her shoulder and looking ahead with a determined expression. The background features a modern, bright interior space with large windows.

    We Commit

    We remain loyal by never working with direct competitors in your area. When you work with us, we make you the most important business in your location.

Ready to Strategize Your Senior Care Marketing Plan?