We Don’t Pedal the Fluff
This section is for you to get to know us a bit more before deciding if we seem like the right fit. If you already know, let’s get started!
It started with one industry. Then two. Three…
We were once like the “other” SEO agencies.
That’s why we can sympathize with many of the non-scammers. They’ve been taught that “Content is King!” and have worked until burn out hoping that one more blog — optimized by AI — would get their clients the results they needed.
That’s a dead end. We hit that dead end.
That’s when we got the bright idea to add new industries. We thought, “Maybe what we did for this one will work better with another. Perhaps the problem is that industry.” That wasn’t the problem. The problem was the work itself was not working.
We were honest. We wanted our clients to succeed. And we were failing them. The ones who left perceived us as the rest of them, and that’s an awful feeling we just couldn’t live with.
Can You Relate with These Clients?
If what we do can be done by many, is it worth it? Is it special? Is it even a skill? Building content for your websites and social media platforms is artistic, but it’s not SEO. It’s important for your reputation, but it’s not a ranking factor. Everything we were doing was not driving results simply because content is not SEO.
This is when we asked ourselves the most important question and everything changed.
The Turning PointThat question was: What makes the sites at the top of the search engines stay at the top almost every single day and for years, even decades?
Furthermore, if content really was king and considering how popular reels and shorts are, then how is it that these top competitors are blocking our client’s way of reaching even the first page yet hardly post a single popular video? Our first answers to these questions were:
They have bigger spending budgets
The industry isn’t as competitive as others
First of all, both are true, but there had to be something more. And that is the secret we discovered. There was something more, and it didn’t come to us easily. It most certainly wasn’t easy to learn and implement. And it wasn’t cheap.
Good SEO Isn’t Cheap
What is cheap?
Buying thousands of backlinks for $10 which comes with the risk of penalizing your website.
Paying for full SEO services (aka content creation) that do not bring you back your return, which they contract out anyway so you pay more.
Hiring through Fiverr for a one-time project in SEO web design (that’s not SEO, that’s strictly called Website Development).
Hiring someone to write “SEO” blogs (no such thing).
Guest posting on someone else’s site.
Paying for Pay-per-Click for the first time, loving that your ad is 100% optimized, only to see it lower to 86% unless you pay more.
Granted, the irony is that none of these points are cheap. They waste a lot of money just to keep up with the hustle of online marketing. It never feels good for you and it most certainly didn’t feel good for us to work endlessly just to keep our heads above water — hoping, just maybe this headliner is the golden ticket!
Unlearning Means…
We had to get our brains to stop seeing content as a form of SEO, and instead, learn what real SEO actually is. Once we learned we knew we struck gold.
Why? Because it has a hard barrier to entry!
Law will have it, when something is more difficult to obtain or learn, it offers the greatest rewards. Immediately implementing our new model (completely wiping out of our old content model), we began to see the results we were looking for. We called up every client and said, “We’re doing this and here’s why. Are you prepared for us to switch over and redirect your marketing budget?” We expected some to part ways, but we were fortunate that all decided to stay.
Good SEO consultants never give away who their clients are, but we can confidently say that within six months, one of our clients finally got herself a brick-and-mortar office. One follow up call she said, “I’m so sorry, this call has to be short. I’m very busy and my staff is calling in sick. I have missed the prospects coming in my inbox and phone. I have a lot to catch up on!”
To us, although missed clients can be viewed as negative, the truth is having so many leads come to you, even if you were understaffed and not prepared, is a good problem to have. Many businesses would wish for this to happen to them.
Fortune Favors the Brave
Our clients were brave. We were brave.
And now you can be brave.