For small businesses, every marketing dollar and every minute spent needs to count. You’ve invested in a website, perhaps dabbled in social media, or even optimized your Google Business Profile. But the lingering question often remains: "Is any of this actually working?" It's a valid concern.

For small business owners, particularly those dedicated to providing essential services like senior care, the question of marketing budget is always top of mind. You know an online presence is crucial, but understanding the investment required can feel like navigating a maze. One of the most common questions we hear at Pardinus is: "How much do Google Ads really cost for a small business?"