Common Mistakes in Google Business Profile Management
When families search for senior care services, their journey often begins on Google. That’s why a Google Business Profile (GBP) is one of the most powerful tools your home care agency can use. But simply having a profile isn’t enough—you need to manage it correctly.
Avoid costly mistakes in Google Business Profile management—optimize your profile to attract more home care clients and improve visibility.
Poorly managed profiles lead to missed opportunities, lower rankings, and fewer client inquiries. If your agency isn’t showing up in local searches, chances are you’re making some avoidable mistakes.
In this guide, we’ll explore common mistakes in Google My Business management for senior care and how to fix them to ensure you’re optimizing Google Business Profiles for senior care companies effectively.
Mistake #1: Incomplete or Outdated Business Information
Your Google Business Profile acts as a digital storefront. If key details are missing or incorrect, potential clients may not trust your agency or even find you.
Common Issues:
❌ Incorrect Business Name – Using abbreviations, extra keywords, or inconsistent names confuses search engines and potential clients.
❌ Outdated Contact Information – If your phone number, address, or website is incorrect, you could be missing leads.
❌ Missing Service Areas – If you provide care in multiple locations but don’t specify service areas, you won’t show up in relevant searches.
How to Fix It:
✔ Ensure your business name matches exactly across Google, your website, and social media.
✔ Regularly check and update your phone number, website, and business hours (especially on holidays!).
✔ If you serve multiple areas, list them under the "Service Areas" section.
💡 Example: A home care agency in New York noticed a drop in inquiries. After updating their GBP to include all boroughs they served, their profile started appearing in more searches, increasing calls by 25%.
Mistake #2: Neglecting Google Reviews & Engagement
Families looking for home care want reassurance that they’re making the right choice. Reviews build trust and influence decisions—but many agencies don’t prioritize them.
Common Issues:
❌ Not Asking for Reviews – Happy clients won’t always leave a review unless prompted.
❌ Ignoring Negative Reviews – Not responding to complaints makes your agency seem unresponsive.
❌ Not Engaging with Positive Reviews – A simple "thank you" can build client relationships.
How to Fix It:
✔ Ask for reviews from satisfied families via email, phone calls, or after a positive interaction.
✔ Respond professionally to negative reviews—acknowledge concerns and offer solutions.
✔ Engage with positive reviews by thanking the client and reinforcing your commitment to care.
💡 Example: A senior care agency started asking for reviews during follow-ups with families. Within 6 months, their rating increased from 3.8 to 4.6 stars, significantly improving client trust.
Mistake #3: Ignoring Google Business Posts and Updates
Your GBP isn’t just a listing—it’s a marketing tool. Google Business Posts allow you to share updates, promotions, and valuable content, yet many agencies don’t use this feature.
Common Issues:
❌ Never Posting Updates – A stagnant profile signals inactivity to both Google and potential clients.
❌ Not Highlighting Services – Families need to see what makes your agency unique.
❌ Failing to Use Keywords – Posts without relevant keywords don’t maximize search visibility.
How to Fix It:
✔ Post at least once a week with updates, caregiving tips, or success stories.
✔ Highlight key services, such as "Dementia Care at Home" or "Respite Care Services."
✔ Use keywords like “Elder Care Business Marketing” to increase visibility.
💡 Example: A home care agency in Texas began posting weekly care tips and caregiver spotlights. Their engagement tripled, and they saw a 15% increase in website traffic from their GBP.
Mistake #4: Failing to Add High-Quality Photos & Videos
Would you trust a business with no photos? Potential clients want to see authentic images of your caregivers, office, and services.
Common Issues:
❌ No Photos or Stock Images – Generic photos don’t build trust.
❌ Poor-Quality or Outdated Images – Blurry or irrelevant pictures can make your agency seem unprofessional.
❌ No Team or Client-Focused Photos – People connect with faces, not just logos.
How to Fix It:
✔ Upload real photos of your caregivers in action, office space, and happy clients (with permission).
✔ Ensure high-quality, well-lit images that reflect professionalism.
✔ Add a short intro video about your agency’s mission and values.
💡 Example: A home care business updated their GBP with real caregiver-client interaction photos. Within weeks, profile views increased by 40%, and inquiries nearly doubled.
Mistake #5: Not Monitoring Performance & Insights
If you’re not tracking performance, you won’t know what’s working and what needs improvement. Google provides valuable data, but many agencies don’t check it regularly.
Common Issues:
❌ Not Using Google Insights – Missing out on data about profile visits, clicks, and search queries.
❌ Ignoring Call & Website Click Data – Not knowing where leads are coming from.
❌ No Strategy Adjustments – Keeping the same content even if it’s underperforming.
How to Fix It:
✔ Check Google Insights monthly to analyze views, clicks, and search performance.
✔ Track which keywords bring the most traffic and adjust content accordingly.
✔ Optimize underperforming areas, such as adding more service details or local keywords.
💡 Example: A senior care company in Florida noticed their "Dementia Care Services" page was ranking lower than expected. They updated the description with better keywords and saw a 30% boost in search visibility.
Let’s Optimize Your Google Business Profile
Your Google Business Profile is a powerful tool—but only if managed correctly. Avoid these common mistakes and ensure your agency stands out in local searches, builds trust, and attracts more clients.
At Pardinus, we specialize in Google My Business management for senior care, helping agencies like yours maximize their digital presence. From elder care business marketing strategies to optimizing Google Business Profiles for senior care companies, we handle it all.
📞 Contact us today for a free consultation and let’s turn your GBP into a lead-generating powerhouse!
